WHO We ARE
Erik Barmack
Founder/CEO
Erik has worked in television production, distribution and digital media development for 25+ years. Most recently, he founded Wild Sheep Content, a production and packaging company that has sold over twenty-five projects to twelve global partners over its four years of operation.
Previously, he has served in a variety of senior executive roles at Netflix focusing on the production and distribution of international content, with oversight over multi-billion dollar budgets and large, international teams, which made shows such as THE WITCHER, CASA DE PAPEL, KINGDOM, and SACRED GAMES.
In addition, Erik created the original anime initiative at Netflix. In his 8+ years at Netflix, he also served as Vice President, Head of International Originals.
MediaPro, a top producer and distributor in Europe, has also invested in Wild Sheep Content and is a key distribution partner on several projects
JIMENA RODRÍGUEZ
HEAD of WILD SHEEP LATAM
With over 20 years of experience in the entertainment industry, Jimena has professionally worked in the areas of marketing and film production, as well as in the distribution and exhibition sectors in Mexico. In February 2023, Jimena joined Wild Sheep Content to lead LatAm.
Previously, Jimena founded the first vertically integrated film distribution company (production-distribution) in Mexico. She then produced a short film featured at the Tribeca Film Festival, a feature film premiered at the Sundance Film Festival, and several other feature films, including “El Vestido de la Novia,” released in Latin America and the United States by Vix+, "3 Idiots," the second highest-grossing Mexican film of 2017, and the Netflix original film “A Deadly Invitation,” featuring an all-star cast from across Latin America.
In the distribution and exhibition sector, Jimena has overseen the theatrical releases of over 10 Mexican and international films, including two documentaries that broke box office records in their country. She has also worked to promote more than 15 film festivals in Mexico.
COURTNEY BARMACK
chief Operating Officer
Courtney joined Wild Sheep in 2025 as Chief Operating Officer. She brings more than 15 years of leadership in high tech, including roles as Senior Director of Strategy & Operations at Snap Inc. and over a decade at YouTube, where she was Chief of Staff and led the Global Partnership Enablement Team. She has extensive experience driving data-driven strategies for video-forward social platforms to scale partnerships, increase engagement, and accelerate impact.
Outside of work, Courtney was a competitive swimmer and member of Stanford’s NCAA Championship Swimming Team.
Ximena Bonilla
Production & Audiovisual
Ximena Bonilla coordinates production and audiovisual content for Latin America.